Web Survey Bibliography
Background: Recruiting participants to randomized controlled trials of health interventions can be very difficult. Internet-based recruitment is becoming an increasingly important mode of recruitment, yet there are few detailed accounts of experiences recruiting participants to mental health interventions.
Objective: To report on our experience with Internet-based recruitment to an online depression prevention intervention and pass on lessons we learned.
Methods: Participants were recruited to the Mood Memos study, an online preventive depression intervention, purely through Internet-based sources. The study was targeted to adults with subthreshold depression symptoms from several English-speaking countries. A variety of online recruitment sources were trialed, including search engine advertising (Google, Yahoo!, Bing), Facebook advertising, posts in forums and online noticeboards, and promotion through relevant websites and email newsletters of mental health organizations.
Results: The study website received visits from 94,808 individuals over the 14-month recruitment period. The recruitment target was reached with 1699 individuals signing up to the randomized controlled trial and 1326 fully enrolling. Most visitors arrived via Google advertising, which promoted a depression-screening questionnaire. Google advertising accounted for nearly half of the total participants who signed up to the study, at an average cost of AUD $12 per participant. Promoting the study through trustworthy organizations and websites known to participants was also effective. Recruitment techniques that were less effective were contacting forums, email groups, and community noticeboards.
Conclusions: Several techniques, including Google advertising, were successful in recruiting participants to a trial evaluating an online depression intervention. Results suggest that Internet-based recruitment to mental health interventions is feasible and can be relatively affordable.
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Web survey bibliography (109)
- The use of online social networks as a promotional tool for self-administered internet surveys; 2016; de Rada, V. D.; Arino, L. V. C; Blasco, M. G
- Exploring the Feasibility of Using Facebook for Surveying Special Interest Populations ; 2016; Lee, C.; Jang, S.
- Longitudinal Online Ego-centric Social Network Data Collection with EgoWeb 2.0 ; 2016; Amin, A.; Kennedy, D.
- Problems and Prospects in Survey Research; 2016; Moy, P.; Murphy, J.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Improving social media measurement in surveys: Avoiding acquiescence bias in Facebook research; 2016; Kuru, O.; Pasek, J.
- Online and Social Media Data As an Imperfect Continuous Panel Survey; 2016; Diaz, F.; Garmon, F.; Hofman, J. K.; Kiciman, E.; Rothschild, D.
- Social Media Analyses for Social Measurement; 2016; Schober, M. F.; Pasek, J.; Guggenheim, L.; Lampe, C.; Conrad, F. G.
- Doing Surveys Online ; 2016; Toepoel, V.
- Taming Big Data: Using App Technology to Study Organizational Behavior on Social Media; 2015; Bail, C. A.
- Validation of the new scale for measuring behaviors of Facebook users: Psycho-Social Aspects of Facebook...; 2015; Bodroza, B.; Jovanovic, T.
- Facebook as a Tool for Respondent Tracing; 2015; Schneider, S. J., Burke-Garcia, A., Thomas, G.
- Predictors of inconsistent responding in web surveys; 2015; Akbulut, Y.
- Does Opinion Leadership Increase the Followers on Twitter; 2015; Hwang, Y.
- A Mixed Methods Approach to Network Data Collection; 2014; Rice, E., Holloway, I. W., Barman-Adhikari, A., Fuentes, D., Brown, C. H., Palinkas, L. A.
- Facebook, Twitter, & Qr Codes: An Exploratory Trial Examining The Feasibility Of Social Media Mechanisms...; 2014; Gu, L. L.
- Build your own social network laboratory with Social Lab: a tool for research in social media; 2014; Garaizar, P., Reips, U.-D.
- Use of a Google Map Tool Embedded in an Internet Survey Instrument: Is it a Valid and Reliable Alternative...; 2014; Dasgupta, S., Vaughan, A. S., Kramer, M. R., Sanchez, T. H., Sullivan, P. S.
- Using respondent tweets to fill in survey gaps; 2014; Murphy, J.
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Social Media and Surveys: Collaboration, Not Competition; 2014; Couper, M. P.
- Recent Books and Journals in Public Opinion, Survey Methods, and Survey Statistics; 2014; Callegaro, M.
- Social Media and Online Survey: Tools for Knowledge Management in Health Research ; 2014; Merolli, M., Sanchez, F. J. M., Gray, K.
- Using Online Social Media for Recruitment of Human Immunodeficiency Virus-Positive Participants: A Cross...; 2014; Yuan, P., Bare, M. G., Johnson, M. O., Saberi, P.
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Collecting Diary Data on Twitter; 2013; Richards, A., Dean, E., Cook, S.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data; 2013; Haney, C.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.
- Different approaches to measure ego-centered social support networks: a meta-analysis; 2013; Hlebec, V., Kogovsek, T.
- Online questionnaire development: Using film to engage participants and then gather attitudes towards...; 2013; Middleton, A., Bragin, E., Morley, K. I., Parker, M.
- Customer satisfaction in Web 2.0 and information technology development; 2013; Sharma, G., Baoku, L.
- Online Survey on Twitter: A Urological Experience; 2013; Dal Moro, F.
- Social media data demands a marriage of high-tech and high-touch; 2013; Waldheim, C., Stevens, N.
- Conceptualising and evaluating experiences with brands on Facebook; 2013; Smith, S.
- Discovering interest groups for marketing in virtual communities: An integrated approach; 2013; Wang, K.-Y., Wu, H.-J., Ting, I.-H.
- New social media, new social science?; 2013; Woodfield, K., Morrell, G.
- Cognitive Interviewing in Online Modes: a Comparison of Data Collected in Second Life and Skype; 2013; Swicegood, J. E., Head, B., Dean, E., Keating, M.
- Social Network Analysis and Survey Response: How Facebook Data Can Supplement Survey Data; 2013; Sage, A.
- The Use of Email, Text Messages, and Facebook to Increase Response Rates Among Adolescents in a Longitudinal...; 2013; Fleeman, A., Francis, K., Henderson, Ti., Woodford, M., Jani, M.
- Internet-Based Recruitment to a Depression Prevention Intervention: Lessons From the Mood Memos Study...; 2013; Morgan, A. J., Jorm, A. F., Mackinnon, A. J.
- Sampling online communities: using triplets as basis for a (semi-) automated hyperlink web crawler.; 2013; Veny, Y.
- Use of a Social Networking Web Site for Recruiting Canadian Youth for Medical Research; 2013; Chu, J. L., Snider, C. E.
- How and when social media storms impact brands; 2012; Morris, A., Perry, H.
- Biting the Hand and Bending the Rules: An IJMR Presentation; 2012; Pettit, A.
- A survey of social media usage integrating daily Facebook participation time with in-person social interaction...; 2012; Mishra, S.
- The integration of facebook into class management: an exploratory study; 2012; Chou, P. N.